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New Zealand Fashion Week (NZFW) 2025 is just around the corner, and buyers are already scoping out the hottest trends and emerging talent. This week, Ragtrader delves into the minds of those shaping the future of New Zealand fashion. First up, we sit down with Vicki Taylor, the powerhouse behind The Shelter, a curated concept store championing local designers. Taylor shares her insights on what she's looking for at NZFW 2025, the brands making waves, and her commitment to fostering a vibrant and sustainable fashion ecosystem.

The Shelter: A Hub for Emerging Talent

The Shelter, located in Auckland's Britomart, isn't just a retail space; it's a carefully curated platform for showcasing the creativity and craftsmanship of New Zealand's up-and-coming designers. Taylor's keen eye for talent has made The Shelter a destination for those seeking unique, ethically-made pieces. Her approach is rooted in discovering designers with a strong point of view, compelling stories, and a commitment to quality.

NZFW 2025: What Vicki Taylor is Watching

So, what’s on Vicki Taylor’s radar for NZFW 2025? She emphasizes the growing importance of sustainability and circularity in the industry. “Consumers are increasingly conscious of the impact their purchasing decisions have,” she explains. “They’re looking for brands that are transparent about their practices and committed to reducing waste.”

Beyond sustainability, Taylor is excited to see the evolution of New Zealand design. “I’m looking for designers who are pushing boundaries, experimenting with new materials and techniques, and telling authentic stories through their collections,” she says. She highlights the rise of innovative textiles and a renewed focus on traditional Māori craftsmanship as key trends to watch.

Spotlight on NZ Brands: Taylor’s Picks

While she’s hesitant to single out specific brands (given the incredible depth of talent at NZFW), Taylor does offer some hints. She’s impressed by designers who are embracing a 'less is more' philosophy, focusing on timeless pieces that transcend fleeting trends. Brands demonstrating a strong commitment to ethical production and fair labor practices are also high on her list.

“It’s not just about the clothes; it’s about the whole story behind them,” Taylor emphasizes. “Consumers want to know where their clothes come from and who made them.”

The Future of New Zealand Fashion

Taylor is optimistic about the future of New Zealand fashion. She believes that the country’s unique cultural heritage, combined with a growing focus on sustainability and innovation, positions it well to become a global leader in ethical and creative design. “We have so much to offer the world,” she says. “It’s about supporting our local designers, celebrating our creativity, and building a more sustainable and equitable fashion industry.”

As NZFW 2025 approaches, keep an eye on The Shelter and Vicki Taylor – they’re at the forefront of shaping the future of New Zealand fashion.