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The Epica Awards, the only global prize for creative excellence judged by journalists, is launching its 2025 Call For Entries campaign. And this year, the message is clear: this is a jury for the press, by the press.

Unlike many other awards shows, the Epica Awards doesn't rely on judges from advertising agencies or creative departments. Instead, it assembles a panel of seasoned journalists – editors, writers, and critics – from publications around the world. This unique structure ensures impartiality and a focus on the genuine impact and innovation of the work, rather than industry trends or personal biases.

The campaign, brilliantly conceived by Havas Paris, playfully highlights this distinctive aspect. It features the legendary Sir John Hegarty, Co-Founder and Creative Director of Bartle Bogle Hegarty (BBH), who, despite his impressive credentials, is playfully barred from the jury. The visual suggests a humorous barrier, reinforcing the core message: this is a space for journalistic expertise.

Why a Press-Only Jury Matters

The decision to maintain a press-only jury is a cornerstone of the Epica Awards' credibility. Here's why it's so important:

• Impartiality: Journalists are trained to be objective and critical. They assess work based on its merits, not on relationships or industry politics.
• Focus on Impact: Journalists understand how campaigns resonate with audiences and influence public opinion. They're looking for work that makes a real difference.
• Global Perspective: The Epica Awards jury is truly global, comprising journalists from diverse regions and cultural backgrounds. This ensures a broader and more nuanced evaluation of campaigns.
• Recognition of Innovation: Journalists are often at the forefront of identifying groundbreaking creative approaches. They can spot genuine innovation and reward campaigns that push boundaries.

Entering the Epica Awards 2025

The 2025 Call For Entries is now open, providing agencies and brands worldwide the opportunity to showcase their best work. Here's what you need to know:

• Eligibility: Campaigns must have been published or broadcast between January 1, 2024, and December 31, 2024.
• Categories: A wide range of categories cater to diverse creative disciplines, including print, digital, film, social media, and more.
• Submission Process: The entry process is straightforward and can be completed online through the Epica Awards website.
• Deadline: Don't miss the deadline! Entries close on February 16, 2025.

More than just an Award

Winning an Epica Award is a significant achievement, providing global recognition and boosting brand reputation. But the awards also serve as a valuable benchmark for creative excellence, inspiring the industry to strive for innovation and impact. The Epica Awards celebrate the power of creativity to connect with audiences and shape the world around us.

So, if you've created a campaign that’s truly exceptional, don't hesitate. Enter the Epica Awards 2025 and let the press decide.